AUDI – IAA 2019

New mobility needs new communication. For the IAA 2019 Audi came up with an all new presence. Bold, exciting and technologically impressive the stand interpreted ‘Vorsprung durch Technik’ in a fresh new way. Audi presented two world premieres and focused on its electric line-up featuring different answers on the automotive mobility of the future. 

THE TASK

Our job was to produce five fully CGI films, each featuring one model of Audi's electric line-up. The world premiere AI:TRAIL, AI:CON, AI:RACE, AI:ME and Audi e-tron were each presented in their native world. That meant we had to develop five distinct virtual worlds with a high degree of realism, present the emotional world, driving scenes, each car’s design and features, and keep one visual language throughout all chapters.

In close tandem with Audi Design we produced 5 films for all electric showcars. Audi positioned its individual models in individual environments. The centrepiece certainly was the Audi AI:TRAIL, Audi’s latest and fully electric 4×4 adventure seeker.

A special part of the production was the conception of visual idents of the different vehicle models. Interpretations of the habitats of the vehicles in a 3d motion design style.

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