Parasol Island – Integrated Digital Studio
Parasol Island - Integrated Digital Studio

VOLKSWAGEN WE – We are on the move

With a range of innovative mobility services, Volkswagen We has set its sights on becoming a pioneer of the digital future. But the first, consumers must be made aware of We services, with a clear understanding of the offered services and their benefits.

THE TASK

Create brand awareness for Volkswagen We, make the new brand and its individual services understandable and bring it closer to the audience. Ultimately we needed to impactful deliver the answer on: who are “we”?

Parasol Island - Integrated Digital Studio

THE IDEA

We devised a key statement leaving no room for doubt that Volkswagen We is on a mission to change mobility as we know it: “We are on the move”.

The core of the campaign included three films, each portraying real protagonists whose life mission echoes that of Volkswagen We: advancing, enriching and redefining mobility. World changers are always in motion.

Last but not least, we cut a final edit with the best scenes from the three films, which, with an emotional “We are” voiceover, that became the hero piece of our campaign.

 

THE STORIES BEHIND

Our protagonists are always on the move, focusing on what really matters to find innovative solutions for their everyday lives. Through experiencing three authentic, daily-life stories, each individual customer can discover the unique benefits of Volkswagen We.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Beyza, Entrepreneur

Self-employed and a mother of two, productivity and flexibility help Beyza focus on what’s essential. Thanks to the clear and connected mobility world of Volkswagen We, she is able to make her everyday life uncomplicated and simple.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Jan Ole, Musician

Flexibility and mobility are key for Jan – a musician always on the move. With a few clicks he can simplify his everyday life on tour, using the connectivity of the Volkswagen We mobility world.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Nobelhart & Schmutzig, Gastronomers

To the owners of the acclaimed Berlin restaurant, innovation and sustainability are a top priority – just as for Volkswagen We. While Micha and Billy are choosing the perfect ingredients for their famed dishes, for example, they have their freshly cleaned uniforms delivered to their cars.

THE OUTCOME

With a rapid turnaround we were able to produce 12 different films with distinct messages. Beside these 4 emotional hero films, 2 explainers and 6 service-specific cut-downs, we als shot 55 photo motives. All media assets were created channel ready, to ensure the content could be successfully used on social media, the client’s homepage and YouTube channel, a display advertising campaign and at trade fairs.

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Parasol Island - Integrated Digital Studio
REWE GROUP – Geschäftsbericht 2023
Parasol Island - Integrated Digital Studio
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Parasol Island - Integrated Digital Studio
ELLÁNCE – Imagefilm

VOLKSWAGEN WE – We are on the move

With a range of innovative mobility services, Volkswagen We has set its sights on becoming a pioneer of the digital future. But the first, consumers must be made aware of We services, with a clear understanding of the offered services and their benefits.

THE TASK

Create brand awareness for Volkswagen We, make the new brand and its individual services understandable and bring it closer to the audience. Ultimately we needed to impactful deliver the answer on: who are “we”?

Parasol Island - Integrated Digital Studio

THE IDEA

We devised a key statement leaving no room for doubt that Volkswagen We is on a mission to change mobility as we know it: “We are on the move”.

The core of the campaign included three films, each portraying real protagonists whose life mission echoes that of Volkswagen We: advancing, enriching and redefining mobility. World changers are always in motion.

Last but not least, we cut a final edit with the best scenes from the three films, which, with an emotional “We are” voiceover, that became the hero piece of our campaign.

 

THE STORIES BEHIND

Our protagonists are always on the move, focusing on what really matters to find innovative solutions for their everyday lives. Through experiencing three authentic, daily-life stories, each individual customer can discover the unique benefits of Volkswagen We.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Beyza, Entrepreneur

Self-employed and a mother of two, productivity and flexibility help Beyza focus on what’s essential. Thanks to the clear and connected mobility world of Volkswagen We, she is able to make her everyday life uncomplicated and simple.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Jan Ole, Musician

Flexibility and mobility are key for Jan – a musician always on the move. With a few clicks he can simplify his everyday life on tour, using the connectivity of the Volkswagen We mobility world.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

Nobelhart & Schmutzig, Gastronomers

To the owners of the acclaimed Berlin restaurant, innovation and sustainability are a top priority – just as for Volkswagen We. While Micha and Billy are choosing the perfect ingredients for their famed dishes, for example, they have their freshly cleaned uniforms delivered to their cars.

THE OUTCOME

With a rapid turnaround we were able to produce 12 different films with distinct messages. Beside these 4 emotional hero films, 2 explainers and 6 service-specific cut-downs, we als shot 55 photo motives. All media assets were created channel ready, to ensure the content could be successfully used on social media, the client’s homepage and YouTube channel, a display advertising campaign and at trade fairs.

See more work

Parasol Island - Integrated Digital Studio
DEUTSCHE BAHN – DB Regio Cinderella
Parasol Island - Integrated Digital Studio
TONIEBOX – Disney AR Campaign
Parasol Island - Integrated Digital Studio
NANOFLOWCELL– Website
Parasol Island - Integrated Digital Studio
MERCEDES-BENZ – EQS Digital World Premiere