Parasol Island – Integrated Digital Studio
Parasol Island - Integrated Digital Studio

JOHN FRIEDA® – Color Campaign

To show that John Frieda has the right product line for every blonde and brunette hair tone, we developed a digital campaign that addresses individual needs and focuses on the color variance of blonde and brunette hair tones. 

THE LAUNCH

The launch assets were played out via the main channels Facebook and Instagram. In addition, the Amazon campaign page was made live, as well as the website and all other social headers with a link to the campaign page.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

MORE CHANNELS

The communication also took place on Pinterest. A Burda cooperation as macro influencers rounded off the campaign.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

See more work

Parasol Island - Integrated Digital Studio
TUTIMA – Erbstück
Parasol Island - Integrated Digital Studio
ION – Seek Select
VOLKSWAGEN WE – Social Content Production
DEUTSCHE TELEKOM – #DABEI Festival

JOHN FRIEDA® – Color Campaign

To show that John Frieda has the right product line for every blonde and brunette hair tone, we developed a digital campaign that addresses individual needs and focuses on the color variance of blonde and brunette hair tones. 

THE LAUNCH

The launch assets were played out via the main channels Facebook and Instagram. In addition, the Amazon campaign page was made live, as well as the website and all other social headers with a link to the campaign page.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

MORE CHANNELS

The communication also took place on Pinterest. A Burda cooperation as macro influencers rounded off the campaign.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

See more work

Parasol Island - Integrated Digital Studio
TRATON – Motion Ident
Parasol Island - Integrated Digital Studio
ANNO UNION – Redesign
Parasol Island - Integrated Digital Studio
PORSCHE X MICHELIN – GT4 E-Performance
Parasol Island - Integrated Digital Studio
FC SCHALKE 04 – Mobile App