To match the Hydrate & Recharge launch campaign for John Frieda, we developed a unique face filter for all Instagram users. The necessary for the development was that the filter had to match the "Hydration Dive" campaign we developed and produced. That means: We have to transform the idea of pure moisture and the immersion in it into an AR effect.

The „Hydration Dive“ AR Filter

To match the Hydrate & Recharge launch campaign for John Frieda, we developed a unique face filter for all Instagram users. The necessary for the development was that the filter had to match the "Hydration Dive" campaign we developed and produced. That means: We have to transform the idea of pure moisture and the immersion in it into an AR effect.

John Frieda® Brilliant Shine „No Filter AR Filter“

To accompany the Brilliant Shine launch campaign, we developed a very special face filter. The highlight: The filter not only had to visually match the campaign, but also had to emphasize the aspect of self-love and self-acceptance: That every person shines in their own unique way and thus everyone can be a ShineFluencer.

THE OUTCOME

Each user had the chance to try out the shine effect via video. When the user turned on the filter, it added a shine effect to the user's hair. After a short moment, the shine effect disappears and a super appears, informing the user that no filter is needed to shine.

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