MERCEDES-BENZ – The 4 R's Of Circularity

For the 'Tomorrow Drives Mercedes-Benz' campaign, we created a 90 seconds film, highlighting the brand's commitment and approach to circularity. We embedded key moments from stunning existing campaigns in our animation-film.

Our campaign film premiered at the Kuppenheim battery recycling factory opening – with German chancellor Olaf Scholz and Mercedes-Benz CEO Ola Källenius among the viewers.

Engaging in RnD for this project was an exciting and rewarding experience. Here, we share some of our 'killed darlings' — concepts and ideas that ultimately didn’t make it into the final film but played a crucial role in shaping our creative journey.

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