Parasol Island – Integrated Digital Studio
Parasol Island - Integrated Digital Studio

PENNY Markt – Easter Best Moments

PENNY is well known for low prices. Yet, this does not mean less quality. Especially in regards to products of their premium brand Best Moments. And with Easter around the corner, PENNY wanted to remind people that everybody can create their own special Easter moments – their best moments.

Parasol Island - Integrated Digital Studio

THE TASK

 

Easter in #stayathome style can still be a best moment. We wanted to talk about best moments and also somehow share best moments with others – celebrating the act of gifting as a moment of togetherness. We realized we do not have only on story to tell, but two. So we invited multiple influencer to be able to create two storylines over the course of two and a half weeks.

Parasol Island - Integrated Digital Studio

THE INFLUENCERS 

PENNY is as diverse as it gets and is for everybody. Therefore, we were also looking for a divers mix of influencers in any kind. A group with unique topics and a follower range from 38.000 up to 1,2 million! Our influencers were each tied to a storyline to

Parasol Island - Integrated Digital Studio

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Parasol Island - Integrated Digital Studio
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Parasol Island - Integrated Digital Studio
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Parasol Island - Integrated Digital Studio
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PENNY Markt – Easter Best Moments

PENNY is well known for low prices. Yet, this does not mean less quality. Especially in regards to products of their premium brand Best Moments. And with Easter around the corner, PENNY wanted to remind people that everybody can create their own special Easter moments – their best moments.

Parasol Island - Integrated Digital Studio

THE TASK

 

Easter in #stayathome style can still be a best moment. We wanted to talk about best moments and also somehow share best moments with others – celebrating the act of gifting as a moment of togetherness. We realized we do not have only on story to tell, but two. So we invited multiple influencer to be able to create two storylines over the course of two and a half weeks.

Parasol Island - Integrated Digital Studio

THE INFLUENCERS 

PENNY is as diverse as it gets and is for everybody. Therefore, we were also looking for a divers mix of influencers in any kind. A group with unique topics and a follower range from 38.000 up to 1,2 million! Our influencers were each tied to a storyline to

Parasol Island - Integrated Digital Studio

See more work

Parasol Island - Integrated Digital Studio
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