Parasol Island – Integrated Digital Studio
Parasol Island - Integrated Digital Studio

TUTIMA – Erbstück

Every Tutima Glashütte watch is part of a tradition, part of the family – and so is their owner. Driven by perfection, Tutima created legendary, reliable and high quality products for 90 years – and to celebrate that, we developed a digital communication around the heirloom of an aviator chronograph from the 1940s.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

THE IDEA

Family means tradition. And tradition takes time. A lot of time. 90 years and many generations to be precise. To share this tradition and heir with their customers, Tutima will give away one very special heirloom from their collection to a family member. Whoever purchased a Tutima within a specific timeframe, has the chance to win this rare collectors item.

Parasol Island - Integrated Digital Studio

THE OUTCOME

In order to tell a compelling story across all channels, we created a film, a landing page, social media postings, and POS material. The focus was clearly traditions, the family and generations, of the past and future.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

See more work

Parasol Island - Integrated Digital Studio
VISITBERLIN – Campaigns
Parasol Island - Integrated Digital Studio
KUNSTPALAST DÜSSELDORF – Der neue Kunstpalast Düsseldorf
Parasol Island - Integrated Digital Studio
JOHN FRIEDA® – Color Campaign
Parasol Island - Integrated Digital Studio
MERCEDES-BENZ – The New GLS

TUTIMA – Erbstück

Every Tutima Glashütte watch is part of a tradition, part of the family – and so is their owner. Driven by perfection, Tutima created legendary, reliable and high quality products for 90 years – and to celebrate that, we developed a digital communication around the heirloom of an aviator chronograph from the 1940s.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

THE IDEA

Family means tradition. And tradition takes time. A lot of time. 90 years and many generations to be precise. To share this tradition and heir with their customers, Tutima will give away one very special heirloom from their collection to a family member. Whoever purchased a Tutima within a specific timeframe, has the chance to win this rare collectors item.

Parasol Island - Integrated Digital Studio

THE OUTCOME

In order to tell a compelling story across all channels, we created a film, a landing page, social media postings, and POS material. The focus was clearly traditions, the family and generations, of the past and future.

Parasol Island - Integrated Digital Studio
Parasol Island - Integrated Digital Studio

See more work

Parasol Island - Integrated Digital Studio
JOHN FRIEDA® – Color Campaign
Parasol Island - Integrated Digital Studio
TONIES® – Avatar Generator
Parasol Island - Integrated Digital Studio
VODAFONE – Go for it w/ Jilou Rasul
Parasol Island - Integrated Digital Studio
MERCEDES-BENZ – The New GLB