A campaign to boost Berlin tourism, step by step.

Let´s arouse a desire. A desire for the German capital. But not the Berlin as you knew it. "Berlin. Auch das." is the unexpected Berlin. The Berlin apart from any cliché. Distinctive neighbourhoods and their culture. Sightseeing, but different. Nature and pleasure.

A striking campaign that stands out and is different from the uniform tourism advertising. And "Berlin. Auch das." worked. By comparison, post-corona Berlin performed best by far – as the European champion in capacity.